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Your real profit after every Etsy fee — price with confidence.
The mistake most new sellers make: pricing from costs alone and forgetting fees eat ~10–12% of every sale. A $29 sale doesn't mean $29 in your pocket — run the numbers above before you list.
Rule of thumb: aim for at least 30–40% profit margin after all fees and costs. That leaves room for sales, ads, and the occasional return without panic.