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For Etsy sellers

Etsy Revenue Calculator

Gross vs. net — know both numbers.

Etsy charges 12–15% when a sale comes from offsite ads.

Your dashboard shows gross. Your bank shows net.

Etsy reports the satisfying number: gross sales. But between the listing fee, 6.5% transaction fee, processing, and any offsite ads cut, roughly 10–15% never reaches you. Planning from gross is how sellers overestimate what they can spend.

Use net revenue — not gross — for every business decision: ad budgets, inventory orders, and especially the question “is this shop actually working?” Run the numbers above monthly.

Quick answers

Gross vs. net — what's the difference?

Gross is total sales before anything is taken out. Net is what remains after Etsy fees. Profit goes one step further and subtracts your costs too.

How much do offsite ads change the picture?

A lot: 12–15% of the sale price on attributed orders. Toggle it above to see the difference — it is the single biggest swing factor in net revenue.

Can I see this per order instead?

Yes — set units to 1 and you get the per-order breakdown. For the full fee anatomy of one item, the fee calculator goes line by line.

Are Etsy fees taken from the buyer or me?

From you, the seller — Etsy deducts fees from the payment before depositing the remainder. The buyer never sees them.